Brand Identity
BRAND GUIDELINES
Our brand identity reflects our commitment to innovation, reliability, and the future of mobile energy storage.
Logo
OUR MARK
The NOMAD Power logo represents mobility, energy, and forward momentum.
Primary Logo
Use the primary logo on dark backgrounds. Combines the parallelogram symbol with the NOMAD POWER wordmark.
Logomark
The standalone logomark for favicons, app icons, social avatars, and anywhere the brand is established.
Logomark on Light
The blue logomark works on both light and dark backgrounds without modification.
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Logo
Clear Space
Maintain a minimum clear space equal to the height of the logo icon on all sides.
Colors
COLOR PALETTE
Our color palette is designed for digital-first experiences with a dark, modern aesthetic.
Primary Blue
#00ADEF
Primary brand color, CTAs, links, accents
Primary Hover
#00C4FF
Interactive hover states
Background
#000000
Page backgrounds
Card
#0A0A0A
Elevated surfaces, cards
Muted
#1A1A1A
Secondary surfaces, borders
Foreground
#FFFFFF
Primary text, icons
Usage Guidelines
- Use Primary Blue (#00ADEF) for interactive elements, links, and key call-to-actions
- Maintain high contrast ratios for accessibility (WCAG 2.1 AA minimum)
- Use the dark background (#000000) as the primary surface for all pages
- Reserve white (#FFFFFF) for primary text and important UI elements
Typography
TYPE SYSTEM
Our type system uses Barlow for its modern, industrial aesthetic that reflects our engineering focus.
Barlow Condensed — Headlines
Mobilizing Energy
Utility-Scale Mobile Power
Engineered & Built in Vermont
Use Barlow Condensed for headlines and section titles. Always uppercase with tight tracking.
Barlow — Body Text
NOMAD Power Systems delivers utility-scale mobile energy storage solutions designed for rapid deployment.
Our transportable battery systems deploy in under one hour, providing clean, silent power where you need it.
From grid support to remote operations, our Vermont-engineered systems deliver reliable power.
Type Scale
6xlAa
4xlAa
2xlAa
xlAa
lgAa
baseAa
smAa
Voice
VOICE & TONE
How we communicate reflects who we are: innovative, reliable, and forward-thinking.
We Are
- Confident but not arrogant
- Technical but accessible
- Forward-thinking but grounded
- Professional but personable
We Avoid
- Jargon that excludes
- Overpromising or exaggeration
- Passive voice when active is clearer
- Complexity for complexity's sake
Get in Touch
BRAND INQUIRIES
For brand-related inquiries or to request additional assets, please contact us.
info@nomadpower.com